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The 50 Yard Lounge Announces Week of Events in New York City Leading into Football’s Biggest Game

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The 50 Yard Lounge is the premier destination for hospitality during the biggest football week of the year in NYC. Curated like a food & wine festival collided with traditional football hospitality, the 50 Yard Lounge is a unique blend of food, football, and music, sure to be a once in a lifetime experience for guests. Crafted with the spirit of New York City in mind, 50YL will provide guests with a combination of the best bites of the city, an opportunity to meet football legends and celebrity chefs and the ultimate big game experience.

Located at One Penn Plaza, just a short walk from Times Square and in the shadows of MSG and Penn Station, the 50 Yard Lounge will open on Wednesday, January 29th and run through the game on Sunday, February 2nd. The 50 Yard Lounge will operate from 9 AM to 3 AM each day.

Daily programming will feature:

  • Food from the best chefs and restaurants in NYC
  • Drinks from top mixologists, sommeliers, wine makers and brewmasters
  • Appearances by celebrity chefs, current & retired NFL legends, and celebrities from the entertainment world
  • Mash-ups that bring chefs and athletes together on-stage
  • Sounds of NYC, including live music and DJs throughout the day

The Connect Group:

The Connect Group was founded in 2008 by Lonny Sweet who has over a decade of sports marketing and event experience. Lonny formerly worked at sports powerhouses SFX and IMG, where he managed off-field endeavors for some of the biggest sports personalities in the country, including Shaun Alexander, Jerry Rice, Matt Light, Lindsey Jacobellis, and Kirk Herbstreit. Today, the Connect Group works in the sports, entertainment and culinary industries and drives to create win-win-win partnerships for clients and partner brands.

PR – Heather Muhleman, The Door
Phone: 646-340-1709
Email: heather@thedooronline.com

Sponsorship, Marketing, Talent or other business related inquiries – Lonny Sweet
Email: lsweet@theconnectgrp.com

Tickets – PrimeSport
Phone: 800-591-9198
Web: Link

All other inquiries – Lonny Sweet
Email: lsweet@theconnectgrp.com


Can I leave and reenter the event?

Yes, your ticket gives you the ability to come and go throughout the day from 9am – 3am.

Will weather affect the event (snow, etc.)?

No, outdoor spaces will be tented and heated to protect guests from the elements.

Can I get transportation to the game on Sunday from the 50YL?

50YL will not provide transportation to the game.

What does a ticket give me access to?

The ticket gives you access to all events from 9am – 3am on the specific purchased day. Also included in the ticket prices are all food and drinks throughout the day.

Are group packages available?

Yes, group packages are available. Please contact lsweet@theconnectgrp.com for requests of 20 or more people.

Will I be able to meet athletes and chefs?

Yes, 50 Yard Lounge will feature some of the best chefs NYC has to offer and legendary players from past and present during the course of the week.

Is there a coat check?


Is there a dress code?

No, but while it will be warm inside, it will likely be cold outside, so please dress accordingly.

Can I get to the event by public transportation?

Yes, the 50 Yard Lounge is located above Penn Station and is easily accessible by the following:

Are kids able to attend the event?

The 50 Yard Lounge is not open to anyone under 21 years of age. However, the Jets House will be offering some activities for kids during the week.

Are there multi-day ticket packages?

Multi-day weekend ticket packages are available. More information can be found here.